The Brief: The CWA, in association with the International Women’s Development Agency are holding a 2-day festival celebrating 'all women, everywhere'. The brief was to draft the event, it’s marketing collateral, and additional roll out using the visual language created for the event.
Client: Country Women’s Association Victoria
Duration: 3 days (student brief)
After reading Karen Pickering's article on the CWA, the title 'Beating Heart' was spawned for the event. Using the mood these words emulate, a dynamic type lock up was created, but then softened by feminine colours and crafty/painterly graphic elements which signified the inclusivity of the event.