Bianca Coxon
Bianca Coxon
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Beating Heart Festival

The Brief: The CWA, in association with the International Women’s Development Agency are holding a 2-day festival celebrating 'all women, everywhere'. The brief was to draft the event, it’s marketing collateral, and additional roll out using the visual language created for the event.

Client: Country Women’s Association Victoria

Duration: 3 days (student brief)

After reading Karen Pickering's article on the CWA, the title 'Beating Heart' was spawned for the event. Using the mood these words emulate, a dynamic type lock up was created, but then softened by feminine colours and crafty/painterly graphic elements which signified the inclusivity of the event.

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