The Brief: To create packaging for a boutique range of boiled sweets/hard candy, targeted to Submariners. The brief was to initially develop a background narrative for the packaging, then creating the die-line and package overall design.
Duration: 2 Days (student brief)
The narrative behind Enigma was based on a WWII submarine that was lost at sea after the Battle of the Atlantic. It was assisted by the Enigma codebreaker machine in the battle, which spawned the name and the sonar/code patterns. During it's journey in the 'Black Pit' of the Atlantic, it encountered deep sea creatures which also suited the overall concept and mood of the design.